Cannes Lions

WILDLIFE CHARITY

BATESASIA HONG KONG, Hong Kong / WORLD WILDLIFE FUND (WWF) / 2007

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Overview

Entries

Credits

OVERVIEW

Execution

Using computers and screen savers are prevailing amongst Hong Kongers, and the screen saver can increase the incentive of people to download. Moreover, it can pop-up periodically to remind them of saving dolphins.

Outcome

The WWF Hong Kong received over 20,000 signatures of citizens on website & street in protesting the construction of an electric station.

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