Cannes Lions
CONTRAPUNTO, Madrid / WORLD WILDLIFE FUND (WWF) / 2006
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WWF / Adena is an organization that fights for wildlife on a worldwide basis. Its basic strength is the co-ordinated action and energy of individuals that share the same vision. Its most recognised icon is the Gorilla.The action looks forward to represent how the union of separated individuals can make the wildlife cause stronger. It's only demand is an easy interaction, a small effort that put together with others can generate a huge strength.Target group: General audience.
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