Cannes Lions

WILDLIFE PRESERVATION

PUBLICIS SALLES NORTON, Sao Paulo / SANCTUARY MAGAZINE / 2005

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We see a series of wild animals being shot at during a safari. A voice-over names them: "cheetah", "lion" "elephant". Then we cut to a female hunter with a gun in her hands. The v.o. says: "bitch". Cut to ASERG's Wildlife Sanctuary logo (a Wildlife Preservation Institution).

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