Cannes Lions

WILKINSON D.A.R.E

MORTIERBRIGADE, Brussels / WILKINSON / 2009

Presentation Image
Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

The original series starts with the opening credits showing all the actors, and a song that is all about ‘home sweet home’. We took the same graphics, and the song but the images were taken from footage that we shot in Oeganda, we created 5 different opening credits, where people could follow 5 mothers on the run. When the viewers of ‘thuis’ were all set to watch their favorite show, instead of seeing the normal credits, the viewers saw our opening credits. We also created an online platform where we aired in depth documentaries showing how they lived and try to survive.

Outcome

William became one of the hits of Roland Garros.

Lots of people wanted to have their picture taken with him. Journalists wanted interviews and cameras zoomed in on him. Almost all newspapers, many blogs and television chains covered his story. Visits to the site were 5 times higher than usual. We received free press attention for a value of 265.000 euros. He also had his moment of glory in New Zealand, China, and the USA.

Similar Campaigns

12 items

Shortlisted Cannes Lions
CORRECTOR FLUID

BUZZMAN, Paris

CORRECTOR FLUID

2012, BIC

(opens in a new tab)