Cannes Lions

WINCOLD TABLETS

FORESIGHT MARKETING & COMMUNICATION, New Delhi / WINGS PHARMACEUTICALS / 2003

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Opens on a scenic waterfall. Go close to reveal a guy fishing. He's suffering from a cold and runny nose. He pulls out a sheet of tablets. He opens one tablet but it slips and falls into the waterfall. The sounds of the waterfall slowly disappear. Slowly the waterfall becomes just a trickle and comes to a stop. Guy is astonished, looks at the sheet of tablets in disbelief.

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