Mobile phone use while driving is the main cause of car accidents in Italy.?

Wind (country's third largest TLC company) made a public safety promo campaign to raise awareness about this problem by rewarding clever drivers with a prepaid recharge (50 euros) for not using cell phones.

Sometimes, there are things we cannot - or do not want to - say over the phone or via a screen: we have to communicate close up, facing each other, eye to eye. So, the film tells the story of a man who decides to leave the city where he lives (London) to go to find his father who he has not seen for some time. He makes a conscious decision not to speak to him over the phone or by email but to meet him face to face. Because when the heart needs to speak, technology falls silent.

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