The earthy, thematic words “Wind Flower Snow Moon” are a well-known local phrase with two very different meanings. Traditionally strung together to imply a romantic atmosphere or a poetic image, interestingly, in modern Chinese slang, “Wind Flower Snow Moon” is a phrase used to describe a man who is a bit of a ‘Casanova’!

With this in mind, we set ourselves a challenge: create a design that reflects the duality of the brand name, whilst capturing the diverse beauty and artistic heritage of the Yunnan province.

Our design captures the whimsical wind, flower and snow elements all within one strong distinctive marque, which is formed by the silhouette of the moon. A carefully hidden female face reflects the double meaning of the brand name – a meaningful element of discovery interwoven to enhance the rich story.

The final illustration, crafted by a local calligrapher, is a work of art. It has a beautiful rhythm and imperfection that can only be captured by a Master’s brush.

The touches of rich indigo blue - a traditional colour of the Yunnan province - adds to the authenticity of the brand, but also references the cool refreshing beer.

Influenced by the style of both classic Chinese calligraphy and watercolour paintings, our design embodies the spirit of the extraordinarily beautiful Yunnan province, anchoring the brand back to its rich artistic roots.

There are no sales figures available yet as Wind Flower Snow Moon launched less than 6 months ago, in Dec 2016.