During the month of October, the beginning of the windy season, fifteen2m x 3m flags were placed in plazas close to The North Face stores, with a headline that people could only read when the wind was blowing and the flag was extended:"IF YOU ARE READING THIS, COVER UP, 25% OFF ON WINDBREAKERS"

Not only capturing the attention of our target audience, but also of the media, The North Face red flags campaign resulted in a 34% sales increase compared to the same promotion in 2009. This proved that “wind helps” when selling windbreakers.