Cannes Lions
SERVICEPLAN , Munchen / GARDENA / 2006
Overview
Entries
Credits
Execution
While working on the project we decided that each gardener loves his own garden most and that therefore the most beautiful and emotional image for him would be an image of his own garden.This is how the idea of a seethrough calender came to life.
Outcome
The Client was really surprised by the idea and thought it was brilliant. Consumers - once one explained how the calendar worked - also thought it a lovely idea and the calendars were out of stock within days.
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