Cannes Lions
McCANN WORLDGROUP, San Francisco / MICROSOFT / 2007
Overview
Entries
Credits
Description
What if your next Web search delivered more than an answer? What if it actually spoke to you, through the most engaging search engine ever? Meet www.msdewey.com, the world’s first search engine with attitude. Ask Ms.Dewey anything, and she has the answer. Each question is served up with a quick-witted (and accurate) response along with a list of helpful search results. Try to stump Ms.Dewey, she has an answer for everything. Launched without a shred of promotional advertising, www.msdewey.com has become a global phenomenon spawning over 20 million plus search queries to date.
Similar Campaigns
12 items