Cannes Lions
WEXLEY SCHOOL FOR GIRLS, Seattle / MICROSOFT / 2012
Overview
Entries
Credits
Execution
Largest, Living Smartphone: When Microsoft launched Windows Phone, we needed to establish the new software and hardware was ready to take on the competition ~ namely Android and the iPhone. However, people weren't familiar with the user interface. The larger than life launch in New York City captured the essence of the overall Windows Phone experience, how the Live Tiles and Live Apps truly put people first.
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