This media placement required a completely customized portfolio of audio-visual creative components. The canvas was multi-faceted, enormous and completely new, including 7,000 square feet of static advertising units, and 600 square feet of digital canvas - comprised of 40 interconnected 70” HDTV screens, and 100 ceiling speakers broadcasting sound throughout the environment.Static units painted a comprehensive brand motif for the environment, while audio-visual elements showcased the crucial product demonstrations and branded computer animation treatments.

Typical airport outdoor impressions last seconds. Over two million passengers have travelled through the Windows Vista environment at JFK, spending approximately two minutes immersed in this unique digital brand experience.