Cannes Lions
UNIVERSAL McCANN, San Francisco / MICROSOFT / 2006
Overview
Entries
Credits
Execution
Live8 was attended by over 1.7 million people, and encouraged G7 leaders to give $25+ billion dollars in debt relief to Africa.
Beyond that, Live8 marks the moment in history when the Internet broadcast viewers of an event surpassed the television viewers. Over 5MM unique users visited the Live8 coverage on AOL the day of the event. This historic event created the perfect synergy for our message: passionate people can accomplish anything they can imagine.
Outcome
This sponsorship:-Delivered over 3 times planned impressions-Reached over 5MM unique users -Yielded a response 3 times higher than campaign averagesMost importantly, Live8 garnered a Webby award as one of the top 10 moments in Internet history. And Microsoft was there to further the cause.
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