The agency spread corks with stories written on them, randomly on the bar and tables in several trendy pubs and restaurants. People were inspired and engaged to order Ksara wine and write their own stories on the cork in remembrance of the moment they shared.Thus, the agency transformed the Ksara cork into a new medium that created a great level of engagement in the life of the Lebanese people.

The level of people’s engagement around the campaign has been very high, and quoting Charles Ghostine (Managing director of Ksara): “The business growth resulting from the integrated campaign reached unprecedented levels since the start of communication of Ksara brand.” Campaign contributed to an increase of 23% in sales