Cannes Lions

WINE

PROXIMITY CANADA, Toronto / ERNEST & JULIO GALLO WINERY / 2006

Awards:

1 Shortlisted Cannes Lions
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Overview

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OVERVIEW

Outcome

This unusual tactic resulted in a 21% LIFT IN SALES in the province of Ontario, which exceeded our 12% growth objective by 75%.

E&J Gallo WINEOLOGY improved awareness and perception of Gallo and its Turning Leaf wines. 69% of game owners have already purchased these Gallo wines, while 71% of those indicated that they were likely to purchase these wines again in the future.Discussions are now under way to produce and distribute WINEOLOGY for the U.S, UK and German markets.

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