The traffic to LCDV exceeded by 18% the objective of the opening campaign.

• Cost per contact: €0.47 (mailing)• Traffic to the shop: 250 frequent clients registered during the first semester, 118% of objective.

• Approximate purchase Ticket: 144% of the objective.• Excellent perception of the shop in the area of influence• The basic values of the brand are transmitted successfully (proximity, personalised assessment and sale of quality wines at competitive prices)• Viral and spontaneous diffusion through the consumers who lived “the experience of the wine purchase” at La Carte des Vins.