Cannes Lions

WINNER STAYS

WORK, London / NIKE / 2015

Film

Overview

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Overview

Description

The ad opens in a park with two opposing teenage teams challenging each other to a game of 'winner stays on'. The kids call out the names of the football stars they want to be and magically turn into them, before a dramatic, and at times quite amusing, footballing battle begins.

At a blockbuster 4-minutes long it features enough stars (surreally The Hulk) and skills to keep any footie fan happy.

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