Cannes Lions

WINNIE THE POOH

GREY INTERACTIVE, Milan / DISNEY / 2002

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Website dedicated to young children and divided in three major parts: "the mom section", where parents can be updated with the Winnie the Pooh characters, profiles and adventures, the "kid section", in which the young users have a protected access to different type of games, and the "understand your baby section". For each user, each family member, there's the possibiity to create a personnalised archive of all games, drawings and sounds created while playing. The Flash generator enables the user's parents to access this personnalised database to survey and follow its skills improvements and give a wider range of possibilities within the games, like growing plants and vegetables in the virtual garden.

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