Air France is giving its members time. Clocks are being turned back and frequent flyers can literally turn back time. Members turn the interactive wheel on the mailing to reveal information on the new winter flight schedule (which can be easily stripped off and put into a briefcase etc.). In addition, upcoming events appear to guide the reader to Internet offers from Air France and its frequent flyer programme partners.

The creative execution has been very much appreciated by the client and its partner Hertz, so much so that we got an increased budget for the next flight schedule mailing execution. It's a good example of keeping strong global brand guidelines intact, yet using some creativity for local (German) activities.