Cannes Lions
FISCH.MEIER.DIREKT, Zurich / WEISSE ARENA GRUPPE / 2007
Overview
Entries
Credits
Outcome
2.7% of existing customers ordered the catalogue using the reply card and 10.5% of the target group visited the website and played the on-line game. The innovative catalogue in its poster form was very well received and prompted additional orders.
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11 items