We wash our hands after using the toilet, but what’s the case with our phones?

It’s a little known fact that the most smart phone screens have far more germs and bacteria than the average toilet seat, which is why we used restrooms as touch points to convey our message: ‘Wipe before you Swipe’.

Purpose built, branded dispensers were designed and installed in toilets to deliver premium anti bacterial screen wipes free of charge, each carrying the campaign message ‘Wipe before you Swipe’. A series of posters that also appeared in restrooms compared the average amount of germs on buses, trash cans and of course toilets to the amount on smart phone screens further stregthened the message.

32 purpose built, branded dispensers were designed and installed in toilets to deliver premium anti bacterial screen wipes free of charge, each carrying the campaign message ‘Wipe before you Swipe’. Although the boxes were refilled several times, 20,000 screen wipe packages were taken within three days.

A series of posters that also appeared in restrooms compared the average amount of germs on buses, trash cans and of course toilets to the amount on smart phone screens further stregthened the message.

Thanks to the success of the campaign the project was extended to stores, other office environments and restrooms, additional packages were ordered.

Thanks to the Wipe Before You Swipe campaign Vodafone’s perception of being a brand that cares about its customers grew. News about the wipes also brought competitors customers in Vodafone stores, bringing them closer to the brand and one step closer to switching to Vodafone.