Cannes Lions

WIRED MAGAZINE

OGILVY & MATHER ADVERTISING, London / CONDENAST / 2010

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Overview

Entries

Credits

Overview

Execution

If you want to tell your best mate's wife you love her, your ex Boss exactly what you did with his teaspoon or just be endlessly cheeky to your mates without the burden of proof sitting on their phone, then Safe Text is for you.

Given Wired’s followers are advocates of the connected world, Safe Texts enables recipients to send on their own Safe Texts to friends and colleagues. By incorporating a message about the anniversary issue, Safe Text has the power to spread further than its existing readership and is intended to help increase circulation.

Safe Text is being seeded using twitter and distributed via mwired.co.uk, digital OOH and through other Conde Naste publications (GQ) and PR.

Safe Text is the lighter side of texting and a live demonstration of how Wired helps keep its readers ahead of the game in a world that can’t move fast enough.

Outcome

To date Safe Text has delivered over 100,000 mobile engagements for Wired and still counting.

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