Cannes Lions

WIRELESS SERVICE

ATMOSPHERE BBDO, New York / AT&T / 2008

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Overview

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Credits

Overview

Description

To exemplify the strength of AT&T's wireless network, we created rich banner experiences that centre around an interaction with AT&T’s iconic 5-bar graphic. When the user toggles back and forth in each ad, the narrative changes to clearly communicate the advantages of having ‘more bars’ with AT&T.

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