Cricket wanted to create a promotion that would grab media attention as well as introduce their product. The client was interested in creating a POP-UP experience. We did not feel that a typical POP-UP store showcasing cell phones was compelling enough from a consumer or media standpoint. Therefore the corner stone of the campaign was simple. While everyone else is making smaller and smaller cell phones. We went big. The Agency turned a replica of a Samsung messenger phone into the worlds largest cell phone, certified it by Guinness, and attached it to an interactive pop up store.

People lined up around the block to make calls and send text messages.

Brand Impressions : over 23 millionPhone Users: 10,000Consumers experiencing Immersive interactive experience: 9,000Media Coverage: NBC News, Yahoo News, CNN, Times Square, Las Vegas Strip, tech blogs,local news and radio.