WISEMAN BEER is a beer aims at the young people market. The figure image WISEMAN on the beer design brings out a strong visual impact. It sold in major shopping malls and supermarkets, with annual sales of 100,000 bottles in China.

The design of WISEMAN BEER is inspired by the images of alien and myths. It applies a one-eyed figure image to express the concept. The one-eyed wise man controls the prophecy, wisdom, poetry and aesthetics of life. The design conveys a unique wisdom and personalized value.

This packaging design conveys the uniqueness part of the product through using a minimalist design style with a strong colour impact. The setting of WISEMAN on the bottle with red and white colour enhances the mood of the product. The design of the bottle label uses a three-dimensional effect and looks stereoscopic.

WISEMAN BEER is a beer aims at the young people market. The figure image WISEMAN on the beer design brings out a strong visual impact. It sold in major shopping malls and supermarkets, with annual sales of 100,000 bottles in China. This packaging design is presented on different Chinese design websites. The design breaks the traditional rule of packaging design and impresses consumers.