The Wispa campaign began on Facebook which engaged with Wispa lovers across the country. From 3rd November, ‘All for the Love of Wispa’ press ads ran in the National Metro and London Lite as well as online activity across Facebook, MSN, Yahoo, MySpace and Bebo which directed people to get involved with the campaign. Other online seeding reached targeted sites such as cheerleading websites where we managed to engage with groups of people we specifically wanted to feature in the ad. Towards the end of the November bus sides ran for two weeks which gave a further push to get people involved. The 2 minute ad ran once on ITV on 20th December.

From a staggering 2,281 pledges in just 25 days, more than 300 fans starred in the show. In the 13 weeks following the website launch, Cadbury sold: 36,438,417 bars equaling £18,408,762 value sales. The ad has been watched over 500,000 times online and Wispa now has over 200,000 fans on Facebook alone. Further to this, Wispa was also voted confectionery product of the year.