Cannes Lions

With love, your mom

DENTSU MARCOM, Gurgaon / OMRON / 2016

Film
Case Film

Overview

Entries

Credits

Overview

Description

A daughter sends a parcel and a letter to her mother living alone in a small town with the message that 'some things are good to know'. What the mother does not know brings an unexpected twist in the story.

Execution

We created an over 6 minute long video and weaved a beautiful story of a daughter finding a groom for her mother. The video has a full product demonstration as well. We released this ad on the YouTube and Facebook page of Omron Healthcare. In no time, the video moved the whole country to tears.

Outcome

12.6 million impressions

100,000% increase in views

1.5 million views across Facebook and twitter alone

Tonnes of free media

484,000 engaged in coversations

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