Compared to other industrialized nations, the Japanese seem to have less concern for protection of wild life, and less awareness for giving donations. The amount given by donation per household is only 1/108 of western countries. So WWF Japan was looking for a new way to encourage the Japanese to participate in the protection of endangered species (Red List Animals) more easily, with touchpoints with these animals in their daily lives.

The design patterns of the name stamps extended to more than 22,000, which covered 90% of Japanese surnames. The high availability encouraged a large number of participants. For the designs of the endangered animals, 111 types of design were created. Since people were curious about the animal that would be paired with their name, this opportunity designed a new way for them to encounter endangered animals.

And the product, the name stamps that resulted from this, were high quality stamps that used environmentally friendly material that has cleared WWF environmental standards.

They were not just interesting designs, but authentic pieces that took the environment into consideration from all directions.