NGO UKRAINE CRISIS MEDIA CENTER (UCMC), Kyiv / PUBLIC INITIATIVE "UKRAINIAN-JEWISH ENCOUNTER" / 2017
Creative concept is based on the motto of the commemoration – “Speak up for those who cannot speak for themselves” – a quote from the Proverbs of Solomon, which is part of the Torah (the centerpiece of Judaic religion) and the Old Testament (Proverbs 31:8). A delicate music, which is played on the verge of senses, permeates the performance akin to the tree that grows through ground and stone, and as the human DNA connects the myriad of cells. The music of everyday life is interrupted with a cacophony of the dark forces that pull the people out of their peaceful lives, eradicate and mutilate them in the same fashion as the tree is eradicated from the ground... However, after the horror of death, the main theme of the Witness shows the tree of life blossoming again, promising a better future to the next generations.
mplementation plan: - Creative idea development (May 2016 ) - Approval process (May – August 2016) - Confirmation by Client and Government Authorities (August 2016) - Start with Project execution (August – September 2016) - Announcement: press-briefing with Ukrainian talented children, where they performed part of the composition – like a teaser (September, 16) - Commemorative event – September, 29, 2016 (included live broadcast with international and national media) - Post factum Interviews with children, participation of children with composition “Witness” in different media program (September, 30 – October 24, 2016)
Target audience coverage - 28,8 mln contacts