The agency was briefed to celebrate adidas' long-term commitment to women's football and promote the first-ever women's jersey they designed for the German team of the Women's World Cup 2011.We created a starter box with a baby jersey, F50 booties, a ball and inspiration from the current German team for every girl born during the World Cup, and so welcomed a new generation of players.The starter box was delivered with a letter signed by the global football icon, Steffi Jones, baby replica of the official jersey, motivational DVD and a certificate, baby F50 football boots and a ball. Web videos invited expecting parents to the minisite. Minisite where the parents applied for the starter box. 11 lucky girls even received their boxes from German players or the global football icon, Steffi Jones, personally.

The results: - 2031 starter boxes produced and delivered;- 11,182 visitors to the minisite; - The next German generation of champions has already been cast.

We created a starter box with a baby jersey, F50 booties, a ball and inspiration from the current German team for every girl born during the World Cup, and so welcomed a new generation of players.

The results: - 2031 starter boxes produced and delivered;- 11,182 visitors on the minisite;- The next German generation of champions has already been cast.