Cannes Lions
HAKUHODO, Tokyo / GOOGLE / 2016
Overview
Entries
Credits
Description
We developed a platform to connect ideas to support women under the concept of #HappyBackToWork. It gives people the power to change society together - the platform allowed people to share real-life voices and ideas, and encouraged companies to execute the ideas. We also collected success stories of how those ideas improved the working environment to show the actual progress to the audience. Not only raising ideas, the platform of #HappyBackToWork engages society with actions and examples of successful experience to make it happen.
Execution
The platform allowed people to share real voices and ideas. Suporter organisations take this advantage to find the clues to change their internal working environment or the service which the consumers can use.?Events and ideathon were organised by supporter organisations.It encouraged companies to internally implement the ideas
We collected companies’ success stories of how the ideas improved working styles.
It gave people the power to change the society together.
Outcome
Over 5,000 ideas were collected from users and 1,600 ideas were executed by over 1,000 supporting companies. This activity has influenced people to change their perception and encouraged them to take an action to create a new culture to support working mothers.
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