MAGGI Diaries began its journey as an online journal for women’s culinary, and cultural experiences throughout the Middle East. Today, MAGGI Diaries has evolve - inspiring, and raising awareness for women in the region who are making a difference.

Currently living as a series on MBC’s The Morning Show, and as webisodes online, MAGGI Diaries has established itself as one of the most instrumental campaigns for women’s rights in the Middle East.

Since the very first episode, MAGGI Diaries has constantly searched for new and innovative methods of enriching its contribution towards female empowerment in the Middle East. Now approaching Season 3, MAGGI Diaries not only wanted to increase its scope of support, but enhance its already existing platform for women across the GCC.

The objective: To make MAGGI Diaries more appealing to a younger, and more progressive audience with a propensity to drive change in the region.

Each of these inspiring women has a story that deserves to be told. To achieve this goal, we represented each of these women as the true modern-day heroines for female empowerment in the Middle East.

Portraying the real-life stories of three MAGGI Diaries ambassadors, the #WomenOfChange Graphic Novel illustrates the trials, and tribulations each woman has faced, ultimately becoming the woman that stands before you today – a woman of change.

Teaser ads inspired by modern-day cinema posters were used to generate hype for Season 3, graphically portraying each woman’s story through beautifully crafted murals. Following the posters, the #WomenOfChange Graphic Novel was launched at the region’s foremost arts hub, where free copies were distributed to the public. To gain further support, we issued free copies to various public figures, and influencers around the GCC - from women’s rights activists to bloggers – significantly increasing our sphere of influence.