Cannes Lions

WOMEN'S CLOTHING STORE

LEO BURNETT DEL PERU, Lima / SAGA FALABELLA / 2006

Film

Overview

Entries

Credits

Overview

Description

A bunch of women in different situations that scare them. Fear intimidates them and makes them move back. Suddenly, one of them decided to face up her fright and use the steps she went back to take the run up she needed. Since then, we can see how all the previous situations get solved, all the women change their attitudes and dare to defeat their fears.SUPER: DARE. CHANGE.SAGA FALABELLA.

Similar Campaigns

7 items

Shortlisted Cannes Lions
Domino's Becomes Lucy's

ONE GREEN BEAN, London

Domino's Becomes Lucy's

2023, DOMINO'S PIZZA

(opens in a new tab)