This campaign was made for Valentine's day. The client Etam, fashion for women, wanted to build an operation around this event : 'Etam, who love women so much'. A show was gone up.

This operation went on during 10 days, before and after Valentine's day. A website was built for the event, announcements appeared in newspapers, on buses. All the stores and packaging have been designed for the occasion. Mailing have been sent to the clients. And a show took place on the 14th of february.