Cannes Lions

WOMEN'S RIGHTS MESSAGE

LEO BURNETT BRUSSELS, Brussels / ZIJ-KANT / 2006

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Outcome

This event was broadcasted by all main Belgian television channels and newspapers.The event got a lot of buzz and all politicians were aware of the problem. This exceeded all expectations. In the pre-voting sessions, the majority voted for the 6% VAT for sanitary products. The law will probably be voted somewhere soon, in favour of Zijkant's proposal.

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1 Cannes Lions Award
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