Cannes Lions

Wonder

DROGA5, New York / GOOGLE / 2019

Film
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Overview

Entries

Credits

Overview

Background

The VO and track are from Mister Rogers, who created and starred in a children’s show in the U.S. from 1968 to 2001. Fred Rogers was known for championing many things related to children and education, and inspiring intellectual curiosity.

Execution

The film is set to a track from Mister Rogers. It’s a live, sparse track that speaks to the magic of wonder with just Fred Roger’s voice and a piano. Fred Rogers was famous for not speaking down to his audience, and true to form, his lyrics speak to all ages. To reflect the genuineness of the song, the spot was cast with real people and shot entirely on the Pixel to help capture authentic moments.

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