Cannes Lions
MMS COMMUNCATIONS FINLAND , Helsinki / BERNER / 2013
Overview
Entries
Credits
Execution
A pop-up garden targeting people who live in the suburbs and commute to work through central station. Most of them have small gardens. The goal was to give a happy surprise by making busy and ugly surroundings beautiful overnight. We also provided a touch screen for people to interact and to collect their positive response.
Outcome
Touchscreen collected 246,498 likes in 10 days. The Wonder Garden became the most discussed topic in social media for seven weeks. Picture sharing skyrocketed, over 1,000 images appeared in Google image search after one week.
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