On the occasion of the ‘Journées Nationales’ the French Red Cross launched a TV & online campaign with its agency.

Each year, this is one of the greats and crucial event during which thousands of volunteers from the Red Cross are meeting the public in order to raise awareness of their actions. A key moment to connect with the French while reminding them how important donations are to save lives.

With this campaign, the Red Cross wants to call out to the greatest number by giving true meaning to generosity with a serious and signifiant message :

« Not everybody can do this » but « Everybody can do that ». This tagline reveals the granny putting a coin into the Red Cross box. The ‘Journées Nationales’ campaign is devoted to a wind of change with a creative and mobilising tone. The film was aired in June 2017.