- Date of implementation: April 2012 - Brief from the client.Increase the traditional target of the brand in Spain, normally situated in women between the ages of 18 to 30, getting to women between 30 and 35 years old.

Creative Strategic Solution: We created fake self help books for the more mature woman. In its interior we find a WonderBra as means to achieve what their goals.

Displays are placed with the fake books in the lingerie sections of malls. And we also explored sell channels different from the traditional for the brand such as libraries and entertaining products area in malls.

The initial response in the majority of the cases was surprise, followed by interaction with the piece. An immediate connection with objective public was made.