Cannes Lions

WONDERBRA

SAATCHI & SAATCHI, Singapore / E.U.T MARKETING / 2008

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Description

Wonderbra serves to accentuate female cleavage. We developed a banner that demonstrates this product benefit in a way that lends itself cleverly to the media. An image of a woman begins downloading and just as it gets to her buxom cleavage, the image freezes. A ‘computer alert’ window appears and it reads: ' Download Failed. Image size too large.' A few seconds later, a Wonderbra logo appears.

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