Cannes Lions
EURO RSCG 4D, Madrid / SARA LEE / 2005
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Description
Just before presenting the new bra collection of Wonderbra, we sent an Oxygen Mask to the store manager: every man exposed to the effect of the new Triangle Collection would have to be resuscitated. Therefore, it´s better to be prepared in advance.
Outcome
We created great expectation and increased the presence of the whole collection, both classic and new in Madrid, Barcelona, Valencia, Sevilla, Zaragoza, Oviedo and all other cities in Spain with big fashion stores.
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