A bright, prominent Wonderbra poster was positioned in front of two, perfectly breast-shaped water towers. These towers sit directly next to a busy stretch of motorway. As such, drivers cannot help but notice them, reinforcing the amazing Wonderbra effect.

The cost of this instalment was minimal. All that was required was the printing & installation of the poster, as well as rent of the ground for one month. With the amount of traffic passing this stretch of road, plus heavy PR (at the time, several papers covered the execution), the return from such a small outlay was extreme considering.