Cannes Lions

Woobi - Best Programatic User Experience

WOOBI, Tel Aviv / Woobi / 2016

Case Film
Case Film

Overview

Entries

Credits

Overview

Description

Woobi's 2.3 Open RTB compliant programmatic platform, combined with the DMA technology gives advertisers an easy way to cost effectively cherry pick their users, addressing each user’s preferences, thus significantly bettering the advertising experience, and ultimately increasing overall brand rating.

Woobi’s dedication to providing users with a superior gameplay advertising experience, serving the most relevant ad content at key max-engagement moments within gameplay, per user, per game – introduces developers to significantly greater game-enhancing monetization possibilities, and advertisers to significantly improved brand exposure – all aimed at improving and intensifying the user’s experience.

Based on a combination between user-profiling, machine-learning identification and real-time optimization as per user preferences and mindset within the game, Woobi’s programmatic DMA technology offers unparalleled user-focused advertising solutions, proven to not only increase engagement rates and conversion rates but also to prolongs the users' game play session have a great impact on the user?s life time value.

The user targeting is based on the following:

1. GEO’s

2. User demographics

3. Optimal ad-engagement mindset (per user, per game)

4. OS and device

5. Contextual relevancy

6. Technographic segmentation

7. Dayparting

Execution

Based on a combination between user-profiling, machine-learning identification and real-time optimization as per user preferences and mindset within the game, Woobi’s programmatic DMA technology offers unparalleled user-focused advertising solutions, proven to not only increase engagement rates and conversion rates but also to prolongs the users' game play session have a great impact on the user?s life time value.

The user targeting is based on the following:

1. GEO’s

2. User demographics

3. Optimal ad-engagement mindset (per user, per game)

4. OS and device

5. Contextual relevancy

6. Technographic segmentation

7. Dayparting

Woobi's DMA solutions and creative formats are available cross platform, and are integrated with the world's leading game developers and publishers.

Outcome

DMA is 100% user focused, aimed entirely at obtaining an obstruction-free, completely positive advertising experience, thus resulting in an increase in brand recommendation, purchase intent and overall brand rating.

From the user's point of view, while engaging in an enjoyable activity, he is presented with a brand relevant to his interests and needs, with relevant content, only at a moment he is in a receptive mindset and keen to engage with such ad content, the advertising experience becomes of a significant impact.

From the advertiser's point of view, brand safety is lifted to another level, not only ensuring clean advertising, and the most relevant users for the specific brand, but also ensuring a much increased positive engagement while in a positive mindset towards the brand.