On the website, the user can learn facts about cyberbullying and watch two video stories of a child and a teenager that have become victims of cyberbullies and are about to commit suicide. After that, the user is offered to prevent the character from making a terrible decision by comforting them with words either using a microphone or a smartphone. When the task is performed successfully, the video produces a happy ending. When not, the user can share the page in social networks inviting others to help the character or have another try.

Having just launched the campaign a month ago, the first results are impressive:

0% spent on media

About 40,000 unique visitors to the site

Over 60 mentions in global media

960,000 words of support have been said globally to save the characters Kate and Mike