Cannes Lions
LDC, Sao Paulo / EASY WAY LANGUAGE CENTER / 2016
Awards:
Overview
Entries
Credits
Description
“Words To Watch” leverages the subtitles data of thousands of YouTube videos to get only the right moment of each video turning its content into a perfect tool for English students that can be used anywhere through a mobile website.
Execution
We created a database from scratch gathering subtitles data of thousands of YouTube videos. All captions are time-coded, so we know when the words appear in each video. With that info, we manage to take the original video, trim it, and stream a short part of it with the word you’re searching for.
Outcome
The website is a great tool for English students, so it’s also a promotional tool for out language center. Because, in the end, to learn English for real, the best choice is to enroll in one of our courses.
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