Cannes Lions

WORDS TO WATCH

LDC, Sao Paulo / EASY WAY LANGUAGE CENTER / 2016

Awards:

1 Silver Cannes Lions
1 Bronze Cannes Lions
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Overview

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Credits

OVERVIEW

Description

“Words To Watch” leverages the subtitles data of thousands of YouTube videos to get only the right moment of each video turning its content into a perfect tool for English students that can be used anywhere through a mobile website.

Execution

We created a database from scratch gathering subtitles data of thousands of YouTube videos. All captions are time-coded, so we know when the words appear in each video. With that info, we manage to take the original video, trim it, and stream a short part of it with the word you’re searching for.

Outcome

The website is a great tool for English students, so it’s also a promotional tool for out language center. Because, in the end, to learn English for real, the best choice is to enroll in one of our courses.

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