Cannes Lions

WORDSWORTH BOOKSTORE

SAATCHI & SAATCHI SOUTH AFRICA, Cape Town / BOOKSTORE / 2012

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Overview

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Credits

Overview

Description

The staff at Wordsworth Books prides themselves on their discerning taste and appreciation for the written word, and unlike other retailers make a point of reading all of the books on shelf.The brief from client was to create a Wordsworth 'Staff Recommendation' sticker, as well as an in-store poster campaign to illustrate the worth of a Wordsworth staff recommendation.

Execution

We created 3 posters that each spoke to a different part of the reading experience. The joy of reading a book, the commitment that goes into reading a book and the pride of owning a very special book. Once the copy was written, we created typographic interpretations to bring the words to life.

Outcome

Books recommended by staff members have seen an increase in sales both during and after the campaign.

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