No one cares about advertising. So a simple promotion wouldn’t interest our target group. But since everyone cares about their body, we decided to engage our target group by truly activating them with the world’s first “Workout Billboards”.

We modified classical billboards and turned them into “Active Billboards”. Therefore we integrated sports equipment into standard billboards elegantly but at the same time fully functional. To ensure the highest design claim of a highly design driven product, we teamed up with experts in set construction. We placed our “Active Billboards” at top advertising locations in three big cities of Germany. And with the documentary film, we also proofed online: Powerade understands that to engage athletes – it needs more than regular advertising.

The “Workout Billboards” weren’t only functional, but also a design hit, which made thousands of people not only interested, but involved. Thanks to the iconic and yet simply-smart design and due to our special promotional teams the “Workout Billboards” engaged 54,000 people on only three weekends. And with the documentary film, we also proofed online: Powerade understands that to address athletes – it needs more than regular advertising.