World City Towers is a large-scale apartment complex that is currently under construction in a redevelopment area in Tokyo Bay (to be completed in 2006 or 2007). Our concept was 'to introduce the characteristics of the building in five minutes while giving the viewer the sensation that they are on a theme park ride.' By using bold and captivating Flash animation, it conveys the scale of the building and also introduces the surrounding area. We produced this piece with the intention of having visitors instinctively take an interest in the advertisement.