Cannes Lions
OGILVYONE JAPAN, Tokyo / IBM / 2007
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A researcher stands inside the banner frame. He is carefully watching the movement of a mouse pointer on the screen. That's right, he is hoping that you would stop your mouse.
Objectives of the banner are to increase awareness of World Community Grid Help Defeat Cancer Project, supported by IBM and to call heavy Internet users for participation in the project. This is a volunteer project aiming to use PC idling for social activity where anyone can join if they can access PC Internet.
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