Cannes Lions

WORLD TABLE TENNIS CHAMPIONSHIPS 2015

DENTSU, Tokyo / TV TOKYO CORPORATION / 2016

Presentation Image
Supporting Images
Supporting Images

Overview

Entries

Credits

Overview

Description

I focused on the ultra fast “moment” of table tennis to create striking compositions using only the essential items of table tennis.

The intention was to convey the tension of the moment and stoic nature of the sport, in a dramatic way.

Execution

The posters is in a lot of train stations and it have a good reputation.

Outcome

Awareness of the TV Broadcasting was raised and a new light was shed to the way table tennis is seen among the Japanese people.

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