Cannes Lions
DENTSU, Tokyo / TV TOKYO CORPORATION / 2016
Overview
Entries
Credits
Description
I focused on the ultra fast “moment” of table tennis to create striking compositions using only the essential items of table tennis.
The intention was to convey the tension of the moment and stoic nature of the sport, in a dramatic way.
Execution
The posters is in a lot of train stations and it have a good reputation.
Outcome
Awareness of the TV Broadcasting was raised and a new light was shed to the way table tennis is seen among the Japanese people.
Similar Campaigns
10 items